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This 30-minute class will provide a foundational understanding of how to manage profitability by analyzing unit economics and sales. You will learn the essential concepts for making informed business decisions to ensure financial success.

Core Concepts Covered

  • Profitability Management: We will explore the fundamentals of managing a company's bottom line. This involves understanding the relationship between revenue (the money you bring in), costs (the money you spend), and the resulting profit. The goal is to learn how to strategically increase revenue while controlling costs to maximize profitability.

  • Unit Economics: This section breaks down the profitability of a business at the most basic level: a single "unit." A unit could be one product sold, one customer served, or one project completed. We will analyze the revenue generated by one unit and subtract the direct costs associated with that same unit. This will help you understand if your core business model is sustainable and scalable.

  • The Role of Sales: Sales are the engine of revenue generation. We will discuss how the sales process directly impacts both overall profitability and unit economics. You will learn how sales strategies, pricing, and sales volume are critical levers in managing the financial health of a business.

By the end of this session, you will be able to analyze the profitability of individual products or services and understand how sales activities contribute to the overall financial performance of your business.

When: 7:30 PM | July 17, 2025 | VIA Zoom